It seems as though many automakers are striving to make their offerings sleek, sophisticated and loaded with state-of-the-art features. Despite these efforts, not many brands are sticking out to young drivers – the very market they are striving to attract. That can be good news for many automakers and dealers, as prospective car buyers are open to investing in almost any brand.

The J.D. Power 2013 New Autoshopper Study looked at how members of Generation Y go about purchasing a car. According to the study, more than half of Gen Y shoppers are willing to look into options from any brand. They then begin narrowing down their options based on the research they collect about manufacturers and available models. 

"Automotive manufacturers have a great opportunity to influence these buyers during their shopping process, particularly since so many of them begin the process fairly open minded," said Arianne Walker, a senior director at J.D. Power. "Additionally, the digital presence of the brand through mobile advertising … may be a great way to reach Gen Y buyers, since we see almost half use a smartphone during the shopping process." 

In fact, members of Gen Y are using all sorts of technology to find an automobile that fits their needs. About 79 percent used the Internet to research what types of vehicles could work for them, with many accessing multiple websites to get professional opinions before they head to car lots. 

Luckily for buyers, NJ State Auto Auction had a wide variety of brands available on the auction lot. With an impressive range of CARFAX-certified cars, trucks and vans, drivers can find any type of used vehicle they may be looking for at a price they can afford.