Car commercials have become a part of popular culture, with many of the ads sticking with audiences long after they have aired. The One Club recently decided to honor some of these recent commercials with the Automobile Advertising of the Year Awards, which were given out at the North American International Auto Show in Detroit.

Honda emerged as the big winner, taking home the prize for the best broadcast television commercial and best online video ad. Hyundai and Fiat won for the top interactive and print ad, respectively, while Toyota and BMW tied for the No. 1 spot in the experiential advertising category.

“Automotive advertising has been elevated to a true art form,” said Bob Shuman, chairman of the North American International Auto Show 2014. “Content now includes story lines, character development and many qualities that are found in the production of fine films and TV programs. The delivery of this content is becoming increasingly progressive, embracing social media and other alternative forms of communication. We are very excited to be associated with this award and congratulate the winners.”

However, one commercial viewers may be disappointed to see fall short of the top spot comes from the Dodge Durango. The vehicle’s most recent ads feature comedian Will Ferrell in his role as the ’70s-era anchorman Ron Burgundy. While those ads may have elicited a lot of laughs, they did not strike a chord with the judges and were passed up for accolades.

Commercials only tell part of the story. Drivers who want to get a closed look at the ins and outs of used cars can check out the selection at NJ State Auto Auction. There, they can browse through hundreds of Carfax-certified cars, trucks and vans to find the option that will be right for them.