It's been less than a month since the Super Bowl was held in East Rutherford, New Jersey, but some of the commercials aired during the big game have already paid dividends for parent companies. To determine which promos have the biggest impact, YouTube conducts its annual Ad Blitz contest, which asks viewers to identify the ads that were the most memorable and effective.
For the fourth consecutive year, Chrysler emerged as a winner of the Ad Blitz competition. The brand's "America's Import" spot, which ran for two minutes and featured narration by Bob Dylan, was cited as the most memorable auto commercial from the game by viewers.
"The annual YouTube Ad Blitz poll is a key indicator of impact of the Super Bowl commercials, and we are proud to hold the top auto position now for the fourth consecutive year," said Olivier Francois, CMO for Chrysler. "This year's two-minute commercial entitled 'America's Import' struck a chord with millions of viewers …"
"America's Import" did not fare as well in the overall rankings despite being the No. 1 car commercial. It only ranked third out of all ads that aired during the Super Bowl – certainly nothing to scoff at. It was only beaten by the "Puppy Adoption" commercial and the Coca-Cola ad celebrating the diversity of the U.S.
Whether the Super Bowl piqued your interest in Chrysler or any other brand, you can continue the shopping experience at NJ State Auto Auction. The lot is home to hundreds of Carfax-certified cars, trucks and vans from a wide variety of automakers. These vehicles also come in many different styles and price ranges, ensuring that any driver can find something that appeals to them.