Many new and used car dealerships use local celebrities as a way of drawing attention to their business, but one New Jersey used Nissan dealership took a bit of a risk by inviting a controversial superstar into their showroom.

Philadelphia Eagles quarterback Michael Vick has electrified the NFL with his top-tier play this season, but more than a few have yet to forgive him for his dogfighting conviction, which caused the superstar to spend some time in jail. Regardless, WPVI 6 in Philadelphia reports that Woodbury Nissan, just across state lines in New Jersey, was willing to give Vick a second chance in a promotional campaign.

"We actually said if he's not humble, if he doesn't show remorse and if he thinks he didn't do anything wrong, we weren't going to go ahead with it," executive manager Tom McMenamin told the news source.

The dealership has aired a TV spot where Vick appears in the showroom, working with the sales team to highlight some of the cars for sale. According to McMenamin, most of the local response has been positive, with the manager claiming a 90 percent approval rating for the TV spot.

Still, not everybody was pleased with the commercial. More than 1,000 people have joined a Facebook group entitled "Boycott Woodbury Nissan – Vick is No Role Model," pledging not to purchase vehicles from the company as long as the quarterback is their spokesperson.