Corporate loyalty is a major factor in a brand's reputation and economic standing, and Experian recently found Toyota to be at the top of the list. The Japanese automaker surpassed both General Motors and Ford Motor Co. in the second quarter of 2012, as its corporate loyalty climbed from 41.6 percent in the second quarter of 2011 to 47.3 percent. GM came in behind Toyota with 46.2 percent, barely edging out Ford's 46.0 percent. Hyundai and Honda rounded out the top five brands with 45.3 percent and 43.1 percent, respectively.
"Toyota has done an outstanding job of regaining customer trust and getting repeat customers into showrooms," said Jeffrey Anderson, director of consulting and analytics for Experian Automotive. "To restore normal operations and regain customer trust in such a short time following the earthquake and tsunami is a truly remarkable comeback."
Nearly every brand took a hit when it came to U.S. sales numbers in the wake of the recession, as many drivers put off purchasing vehicles. Toyota and other Japanese companies were hit even harder due to environmental disasters that affected manufacturing plants in Japan, but they have been recovering slowly. Specifically, Toyota's sales went from 3.2 million new and used models sold in Q2 of 2011 to 3.6 million in Q2 of 2012.
As more drivers buy new vehicles, this is leading to an increased number of used cars, making now a great time for car shoppers to head to New Jersey State Auto Auction. The dealer carries a wide selection of vehicles, including popular Toyota models like the Camry, Corolla, Sienna and Tacoma. Plus, every car on the lot is CARFAX certified, so drivers know they'll be getting behind the wheel of a reliable ride when they come to NJ Auto Auction.