Brand loyalty is important to help companies retain their customers as well as attract new ones, and Toyota is leading the race in the automotive industry. Kelley Blue Book recently announced that the Japanese automaker has remained on top when it comes to customer loyalty, a position it has held since the second quarter of 2010. This means more drivers trust Toyota enough to choose the automaker for their next vehicle than for any other brand.

"Toyota's reputation for quality, reliability and strong resale values undoubtedly contribute to the brand's success. New car shoppers on KBB.com continue to prove their love for Toyota, time and time again," said Arthur Henry, manager of market intelligence for Kelley Blue Book. "Recent redesigns of best-selling models like the Camry, and increasing popularity of fuel-sippers like the Prius family, continue to drive interest and traffic to Toyota's new cars on KBB.com. They brand also has very impressive, longstanding shopper loyalty statistics."

Loyal Toyota drivers in the market for their next vehicle don't necessarily need to shop for new models to get a good deal on a reliable model. Many of Toyota's recent vehicles are loaded with entertainment features and safety technology while still being fuel efficient and stylish, making used cars ideal. Even the Prius has been on the market for nearly a decade, so there are often used versions of this green vehicle as well. Car shoppers can head over to the New Jersey State Auto Auction to check out the dealer's selection of Toyota makes and models available now. Every car on the lot is CARFAX certified, so motorists know they'll be driving off the lot with a reliable set of wheels.