On Sunday, Tiger Woods officially completed his comeback to the PGA Tour by finishing fourth in the annual Masters tournament. After six months off following his Thanksgiving Day car crash, Woods competed well, but ended the day five shots behind Phil Mickelson, who won his third career green jacket.
In an effort to clean up his image, Woods was on his best behavior for most of the four rounds, but was caught on camera loudly cursing on two separate occasions on Saturday. As expected, neither his wife, Elin, nor his two children were in attendance.
Meanwhile, the Wall Street Journal reported on Monday that golf fans will not see Tiger behind the wheel of a car anytime soon – in commercials at least. Analysts with the historically conservative auto industry told the news source that the world’s number one golfer is still a tainted product following the news of his multitude of extramarital affairs.
The insider also said that auto manufacturers have changed the way that they advertise in the last year, focusing on appealing to specific demographics rather than going for simple name recognition.
“The attitude is, ‘Let’s do something’ instead of ‘Let’s put our name on something,'” said the analyst.