In just a few days, the Baltimore Ravens will go head to head with the San Francisco 49ers in New Orleans for Super Bowl XLVII, and whether you’re rooting for the birds or sporting red and gold, there’s one thing everyone is looking forward to – the commercials. This is prime time for advertisements, as last year about 166.8 million viewers tuned in to the game, which is why ads cost nearly $4 million for just 30 seconds of air time. This cost may be worth it, as a recent Nielsen survey found 91 percent of viewers are just as excited for the commercials as they are for the game, according to USA Today.

Super Bowl commercials run the gamut from soda and beer to department stores and fashion lines, but the major player is almost always the auto industry. This year is no different, as Audi, Toyota, Volkswagen and many other brands are gearing up to air commercials debuting new cars. These ads go above and beyond the traditional car commercials, using unique angles to catch viewers’ attention.

Hyundai, for instance, showcases a kid gathering a team of his friends – including one bear-wresting youngster – to take on a neighborhood bully. His mom drives him around to wrangle his friends in a Hyundai Santa Fe. The whole ad strategy includes an interactive social media project called “Find Your 7” that allows fans to assemble their dream team in a seven-passenger virtual Santa Fe.

While most of the ads will showcase new cars, they can still help vehicle shoppers get an idea of what they might want in a used car. After the Super Bowl, drivers can find a variety of makes and models at New Jersey State Auto Auction. Plus, every model on the lot is CARFAX certified, letting all drivers feel like MVPs when they get behind the wheel of their cars.