Super Bowl Cities Are Alike In Car Preferences, Study Shows

With this weekend's Super Bowl set to match up the Denver Broncos and the Seattle Seahawks at MetLife Stadium in East Rutherford, N.J., most of the attention has been focused on what sets these two teams apart on the field. However, there are many similarities between the two cities, including the types of vehicles that residents like to drive. 

To get a closer look at what fans of these teams enjoy driving, Cars.com conducted a study examining the buying habits of drivers in both cities. In each location, the Ford F-150 was the most popular automobile – which doesn't come as a surprise, considering it's the best-selling vehicle in the U.S. This was just the tip of the iceberg, however, as the majority of the automobiles searched for and purchased in each metropolis were trucks and SUVs. 

“Even though they are more than 1,000 miles apart, Seattle and Denver are similar in their demographic composition, which is reflected directly in how close they car-buying preferences are in each city,” said Jesse Toprak, the chief analyst at Cars.com. “Adverse climate is also clearly influencing buyer preferences, with SUVs and trucks dominating the rankings.” 

Additionally, buyers seemed to be curious about models such as the Jeep Grand Cherokee and brands like Subaru. Both were among the most popular searches and final purchases in the two cities. 

While Denver and Seattle may be alike in their general car-buying preferences, there are people who don't fit in those trends. To find a wide array of Carfax-certified cars, trucks and vans, head to NJ State Auto Auction. The lot has hundreds of pre-owned vehicles that could be perfect for your next investment, regardless of what team you root for.