Men and women do a lot of things differently, so it makes sense that each gender handles car ownership differently as well. While old stereotypes point to the idea that men tend to be closer to their vehicles, some new data shows that women are increasingly forming special relationships with automobiles.
DMEautomotive recently released the results of a survey it conducted, which asked more than 2,000 people about their relationship with their cars. The poll found that about 1 in 5 drivers name their vehicles, which equals about 50 million people. Of those monikers, almost 1 in 4 begin with the letter "B." In fact, nicknames like Baby, Betsy, Bessie and Black Beauty were among the most popular labels.
Millions of people name their cars, but women were more likely to do so than men. Women were also apt to refer to their vehicles as female – about 88 percent of women saw the machine as a fellow girl, while 55 percent of men viewed their cars as female as well.
Outside of gender, age also played a role in whether or not a driver named a vehicle. Millennials, or people ages 18 to 34, were significantly more likely to name a car than older motorists.
"While we've seen numerous headlines on the fact that Millennials are the least car-passionate generation in history, they're far more likely to personify and name their vehicles," said Doug Van Soch, a vice president at DMEautomotive. "This indicates an emotional and personal vehicle attachment in these demographics, one that auto marketers might want to explore and leverage."
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