The Specialty Equipment Market Association (SEMA) show came to Las Vegas this week, and the event dominated the week in automotive news. The four-day convention attracted several of the world's most popular manufacturers who debuted some new and improved versions of their vehicles.
• Among the most talked-about exhibits at the event was when Honda unveiled some new specs for its Civic coupe, according to USA Today. The company debuted a new version of the car that included a dealer-installed body kit – which featured a new aerodynamic appearance, a lower body and 18-inch wheels. Honda hopes that this will re-invigorate waning interest in the model.
"The Honda Civic was instrumental in the first import-tuner movement in the U.S. during the '80s," Bruce Smith, a Honda vice president, told the publication. "The all-new Civic Si builds on that proud history by offering inspiring performance, improved fuel economy and a great platform for personalization."
• Ford was one of the standout companies that made their way to the SEMA show. In fact, Motor Trend reports that the auto manufacturer had some of the most intriguing cars on the showroom floor. Ford debuted a custom F-350 Super Duty, which was built by Superlift Suspensions to resemble a Matchbox car.
The publication singled out a few of its more enticing features including its bold orange paint job – complete with black and yellow bumpers on the grill – and a heavy-duty roll cage. The F-350 likely brought almost all of the attendees' childhood dreams to life.
• It would not be the SEMA show without some celebrities stopping by and this year's event certainly did not disappoint. Motocross Ricky Carmichael helped kick off the event when he debuted a cutom-built Chevrolet Sonic, which he helped design. According to USA Today, the black and green compact was built to include places to put a wakeboard, mountain bike and other gear.
Carmichael was not the only celebrity to have an impact on the show, however. Reality TV star Jesse James, who is no stranger to customizing cars and motorcycles, made an appearance as well. He was there in part to discuss a series of new racing videos he's releasing, the Las Vegas Sun reports.