New research about the car buying habits of the youngest driving demographic reveals some interesting findings about which cars they prefer. Surveyors found that Scion and Mitsubishi are far and away the most popular brands for youthful drivers.
The study, which was conducted by TrueCar.com, analyzed the buying habits of four million individuals between the ages of 18 and 27. What they found was that, of those who purchased a Scion, 21.2 percent fell in that particular demographic, while 20.3 percent of Mitsuibishi purchasers were of that age. Mazda, Nissan and Volkswagen rounded out the top five.
Analyst Jesse Toprak believes that other automakers should take heed of the findings, as attracting young buyers is crucial.
"Generation Y buyers are very important to automakers because they help set trends from popularizing social media sites such as Facebook or Twitter or technologies such as the iPhone and iPod," he said. "It's also important for an automaker to get a young buyer into their vehicle from the beginning in hopes of continued loyalty to the brand."
Young buyers looking for an affordable used car, whether it be a Scion, Honda or Toyota will want to check out New Jersey Auto Auction.