You may be a Ford guy or a Chevy guy, but a recent survey finds that no matter your brand preference, men love pickup trucks. For those looking to see what the fuss is about, a used Ford F-150 in New York may be a good starting point.

The editors at PickupTrucks.com recently conducted a survey of the attitudes of truck owners to their vehicles, and the responses from the online participants showed a particular affinity between owners and their pickups.

In fact, they would choose keeping their rig over their spouse, their house and even some bedroom activities by margins of more than 25 percent for each activity, according to the results. Nearly half of them have spent at least $1,000 on their trucks, and a similar number of younger owners have names for their pickups.

“The high value that pickup truck owners place on their trucks and the amount of money that they spend in aftermarket products makes sense when you consider the fact that 64 percent consider their truck as an extension of their personalities,” noted PickupTrucks.com editor Mike Levine.

If you’re looking to see why these guys are so passionate, driving around a used Ford F-150 in New Jersey, or a Dodge Ram may be the first step.