Gearheads likely know that many automakers have a performance division, such as Nissan’s NISMO, or General Motor’s aptly named GM Performance. An update to the classic Mopar’s list of offerings could be a reason to check out used Dodges in New Jersey, as well as Plymouths and Chryslers.
The company has upgraded its website and introduced new product offerings for people looking to get a little more performance out of their cars and trucks, with crate engines featuring the classic Hemi, as well as interior upgrades like live mobile TV.
Mopar recognizes that it needed to get into the web to maintain its customer base, and that means that owners of used Dodge Rams in New Jersey can check out different parts without leaving their computer chair.
“Over the past year, approximately 40 percent of consumers who were in the market to purchase parts and accessories have shopped online,” said Pietro Gorlier, the firm’s president and CEO. “Our Mopar eStore addresses this market and will be a critical sales channel for the brand.”