Many companies approach the marketplace from a variety of angles to better their chances of boosting sales, and Nissan’s latest strategy could make both new and used Altimas in New Jersey more popular.

In 2009, Nissan announced the LEAF, its zero-emission electric car, which will eventually become available in North America, Europe and Japan, according to the Wall Street Journal. The LEAF proves Nissan is investing more into going green, and the manufacturer is trying to bolster its eco-friendly reputation by holding the LEAF Zero Emissions Student Competition, which gives students a chance to discuss the future of the auto industry and win a scholarship.

The 2007 Altima Hybrid is another environmentally-friendly Nissan. It gets 34 miles per gallon, according to FuelEconomy.gov. This midsize vehicle costs less than $2 to drive 25 miles and uses Toyota‘s hybrid technology, which became popular thanks to the Prius.

Used Altima Hybrids in New Jersey might start attracting more attention now that Nissan has made another push toward protecting the environment with the zero-emission LEAF.