Nissan’s strong sales combined with Toyota‘s stumbles have allowed the company to make significant progress in terms of surpassing second-place Asian automaker Honda in terms of North American sales, but a huge surge by upstart South Korean brand Hyundai may usurp them both.

According to USA Today, Toyota’s recall issues have led consumers to look elsewhere. While Toyota is still the top brand, many drivers have turned to Nissan rather than Honda when shopping for a new or used car.

Many analysts pegged Nissan to eventually unseat Honda as the number 2 automaker – and that still may happen by year’s end. But others are predicting that the affordable prices of Hyundai, coupled with its cheaper Kia brand, are leading consumers away from Japan’s Big Three in this tough economy – so much so that Hyundai will end up in second place by the time all is said and done.

“Really, Nissan’s biggest threat isn’t Honda,” Ed Kim, chief industry analyst for AutoPacific told the news source. “The one they need to be concerned about is Hyundai.”

Drivers looking for a vehicle should remember to factor used cars into their decision. Although Hyundai’s cars are usually cheaper when bought new, consumers who shop around a bit can likely find a great deal on a used Nissan, Honda or Toyota.