Readers of Men’s Health and Women’s Health, or even Runners World, may have seen an increase in advertising for the Nissan Altima.

The publisher of those magazines, Rodale, has also begun a series of events where former Olympians and pro sports greats like running back Eddie George show how they “master the shift,” to use the Nissan tagline.

They will be doing so in order to prepare for cycling and running events including the August 23 Livestrong Challenge in Philadelphia, as part of a marketing campaign to highlight the Nissan Altima.

But for those who may find that $4 for a magazine may be more affordable than tens of thousands for a new car, used Altimas may be available in the New York – New Jersey metro area for a lot less.

Edmunds.com highlighted the fact that the formerly “frumpy wallflower” of a sedan in 2005 got a boost from a 250 horsepower V6, combined with the four-door Altima’s “roomy and comfortable interior.”

For the base model, a dealer might ask for under $10,000 according to the website, leaving fitness enthusiasts enough money to visit George or Lance Armstrong’s coach as they try to compete against average guys in running and cycling events.

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