After ending the Mercury brand, Ford is currently in the process of reviving the Lincoln luxury line, and plans to take aim at one of the best-selling market segments by introducing a compact luxury SUV.
The unnamed Lincoln model is said to be smaller than the company's MKX and designed to compete with the top-selling Lexus RX, according to the Detroit Free Press.
"Our commitment to Lincoln is to reinvent it," Ford VP of Marketing Ken Czubay told the news source. "We will have seven major new products or redesigns over the next two years."
The new model is set to be built at the company's Louisville production facility, which currently makes the Ford Escape and Explorer. The new Lincoln is expected to eventually take the slot of the Explorer, which will cease production on December 13th.
Lincoln has struggled lately despite Ford's renewed vigor for the brand. In fact, Mercury, which Ford chose to axe in favor of Lincoln, has actually outsold the brand thus far this year.
Drivers in the market for a luxury vehicle may want to check a used car dealership, as they might be able to get the typically-expensive models at an affordable price.