When it first hit American roads in 2002, BMW's Mini was considered by many motorists something of a gimmick. The compact British car looked sporty, but was it really going to be a hit with American drivers? Ten years later, the answer is a resounding yes, and BMW is celebrating the milestone by touting a decade of success.
The biggest reason for Mini's popularity among consumers is that it offers a small car without sacrificing quality. Despite its size, the Mini was able to handle the rigors of everyday driving while still offering the fuel-efficiency many motorists sought as gas prices climbed to near-record levels.
"Mini launched in the U.S. during the time when gas was cheap and large trucks and SUVs ruled the road," said Jim McDowell, vice president of Mini I USA. "Many thought the brand would be a one-hit wonder, and we are extremely proud that we were able to surprise some of the toughest critics, and at times, even ourselves."
The popularity of Mini is evident through how many consumers buy pre-owned versions of the vehicle. It's not surprising either, given that the Mini has one of the best used programs available, according to the Los Angeles Times. In particular, experts say that the car's two-year, 50,000 mile warranty that starts after new car coverage expires makes it an especially appealing choice to consumers looking to save money.
Whether you're looking for a reliable used Mini or are more interested in getting behind the wheel of an SUV, New Jersey State Auto Auction has you covered. With a wide variety of makes and models at affordable price, there's sure to be the perfect car for nearly everyone.