With Christmas just around the corner, MINI is getting into the spirit of the holidays by sending a convoy of its vehicles to deliver children's Christmas letters to Santa Claus. The company's latest publicity stunt, "MINI Goes to Santa Claus," is about more than just holiday cheer, as the project will also involve breaking a world record.
When the MINI convoy departs on a journey to Rovaniemi in the Arctic Circle, the cars will contain precious cargo – letters to Santa written by children and adults from around the world. The company hopes to break the Guinness World Record for the longest wish list to Santa Claus. In order to fulfill this goal, MINI is reaching out to people in 16 different countries, asking them to submit their letters to Kris Kringle to add to the collection. People from many European countries including Poland, Germany, Italy, the UK, Portugal, Greece and Romania are expected to participate, and Russia, the U.S. and Singapore will help out as well.
The convoy is set to embark on the nearly 1,900-mile trip on November 24 from the BMW headquarters in Munich, Germany. As they wind their way across Europe, spectators will be able to see the many different vehicles from the MINI lineup, including the new MINI Paceman. The Countryman, Hatchback, Roadster, Coupe, Clubman and Cabrio will be in the mix as well, and when they arrive at their destination, they will be greeted by Rauno Aaltonen. This famed racecar driver won the 1967 Monte Carlo Rally behind the wheel of a classic MINI.
Drivers who want to take their own journeys can head to New Jersey State Auto Auction to check out the dealer's selection of used vehicles. There is a wide selection of makes and models, including a number of MINI vehicles.