Dieter Zetsche, the CEO of Mercedes-Benz owner Daimler AG, is offering Benz buyers in Germany some of the best deals in years in connection with the World Cup.

Zetsche is slashing prices on German Mercedes, such as $2,493 off the sleek SLK Roadster, according to BusinessWeek. In addition, those who lease get a special bonus if Germany takes home the cup – a near $400 rebate. Germany’s current odds are 14-1.

The World Cup tie-in sales are part of Zetsche’s initiative to revitalize the brand. In Germany, Mercedes are perceived as a car for older consumers. Zetsche’s strategy involves associating the brand with soccer and F1 stars, both huge spectator sports in Europe, to give it a more youthful image.

Those looking for a Mercedes-Benz in America might be disappointed to learn that the savings won’t be passed on to American consumers. Mercedes can be especially pricy cars if bought new.

However, that doesn’t mean potential car buyers can’t be driving off the lot in Mercedes without breaking the bank. If they shop for used Mercedes rather than new, drivers can get a great car at an affordable rate.