The buzz surrounding New York Knicks point guard Jeremy Lin may have died down a little bit, but the Harvard grad is still as popular as ever off the court. Volvo jumped on the Linsanity bandwagon when it signed Lin to a two-year endorsement deal, Bloomberg reports.

The agreement will have Lin promoting the Swedish automaker in both the U.S. and China, where he is especially popular given his Taiwanese descent. Aside from his cross-cultural appeal, Lin comes from a humble background and does not live the lavish lifestyle that many NBA stars do, something which will likely appeal to Volvo drivers.

"Growing up, I never had the super luxurious cars or watches or whatever it may be," Lin told the news source. "Being able to find a car company that has high quality but is also affordable and relatable was very important to me."

Lin's deal with Volvo should not come as much of a surprise given how quickly his popularity has risen over the last several months. He went from riding the bench on several middling NBA teams to igniting the Knicks season and becoming an overnight sensation. As a result, he landed on the cover of Sports Illustrated on back-to-back weeks, something few athletes can lay claim to.

Whether you're a Knicks fan or couldn't care less about professional basketball, you can't disagree with the quality of cars that Volvo makes. Anybody in the market for a used Volvo may want to head to New Jersey State Auto Auction and browse through the numerous models it has in stock.