Ford has announced that its Lincoln MKZ Hybrid is selling better than expected, surprising many analysts and even the company itself.
Automotive News reports that Ford is somewhat surprised at the recent totals for the MKZ Hybrid. In what is believed to be an industry first, the hybrid version is priced the same as the gas version of the MKZ. Despite this attractive incentive, Ford only expected 15 percent of total MKZ sales to be for the hybrid. Instead, it's been selling close to 22 or 23 percent.
"Lincoln’s latest models continue to be well received by luxury car customers," said C.J. O’Donnell, Lincoln group marketing manager. "The MKZ Hybrid is just the start of the journey we are taking in redefining the Lincoln brand and its new model range for the future."'
A hybrid that's priced the same as it's gas-powered counterpart is relatively unique in the auto industry, but the fact is that the Lincoln MKZ is still priced as a luxury model. Smart shoppers may want to wait for the price to drop on the used car market, then take advantage of further discounts by purchasing from New Jersey State Auto Auction.