The Sports Illustrated Swimsuit issue hit news stands earlier this week, and one automaker in particular is using its appeal to its advantage. Lexus teamed up with SI and model Tori Praver to help gives its brand an edgier, sexier feel, according to USA Today.

The program, dubbed the TORI 500 campaign, makes clever use of their stunning spokesperson. Lexus managed to create a unique race track designed in the shape of Praver herself. To create the track, Lexus enlisted the help of photographer Bjorn Ioss, who shot Praver from above to give the track its shape. The life-size course was even used by two professional drivers behind the wheel of what else but a brand new Lexus GS Sport.

The model-inspired track is not the only thing Lexus is doing in partnership with the SI Swimsuit issues. The manufacturer also launched an iPhone app called "Supermodeled" that lets you store photos of Praver in your phone and super-impose them on your own shots. Lexus also has a four-page spread in the magazine and will be at SI events in New York and Las Vegas promoting the issue – and the GS Sport.

"What better way to help introduce the all-new GS – than with a bold new campaign featuring a Sports Illustrated Swimsuit model?" said Brian Smith, Lexus VP of marketing, according to the publication. "With the new GS, there's no going back for Lexus. Instead of just looking at the pictures, consumers can share in the fun through our many campaign components, including having Tori appear in their own photos."

While you may never get to go home with a model like Praver, New Jersey State Auto Auction has plenty of other models that are right up your alley. Whether it be a used Ford Mustang or a Chevy Tahoe, there are a wide variety of choices at affordable prices.