Lexus is getting into the spirit of the holidays by making charitable donations to the Boys & Girls Clubs of America all December long. The luxury car company is offering an easy way for consumers across the country to help raise money for youngsters in need with its new app, "Check In for Charity."
All consumers have to do is download the app or visit LexusCheckInforCharity.com and log in with their Facebook or FourSquare accounts. After that, every time they check in at any restaurant, retailer or other location, Lexus will donate $10 to the charity. When a user checks in at a Lexus dealership, the company's donation will double. Lexus plans to donate up to $100,000 as part of its "December to Remember" sales event.
"The holidays are a busy and social time of year," said Brian Smith, vice president of marketing for Lexus. "As we all get out there to shop, dine and entertain family, we also want to create an opportunity for people to easily give back to a great cause. So remember, while you're out looking for the perfect gift or seeing the newest Hollywood blockbuster, connect with our app, check in and help donate to Boys & Girls Clubs of America."
In addition to the fundraiser, Lexus will also host a "Snow Day" event for kids who attend the Boys & Girls Club headquarters in Torrance, California, on December 13. There will be plenty of snow, crafts and other fun activities for the children to enjoy.
This fundraiser is especially noteworthy, as it goes beyond Lexus' customer base and allows everyone to participate. Even if drivers are not planning to buy a new Lexus this holiday season, they may still be able to find a suitable and luxurious used ride at New Jersey State Auto Auction, whether for themselves or as a gift for a loved one.