Hyundai is having quite a run. Just weeks after winning the coveted North American Car of the Year award for the popular Elantra, a J.D. Power and Associates report found that the manufacturer is at the top of the list when it comes to customer loyalty. Hyundai has a 64 percent retention rate beating out stalwarts of the industry including Honda, Ford and Jeep.

The findings are especially impressive given the fact that Hyundai has been criticized over the last decade for manufacturing unreliable cars. However, officials have made a concerted effort to appeal to customers through initiatives like their Assurance Program, which guarantees buy backs for Hyundai vehicles. Not only that, but the reputation of the brand is changing as well.

"Hyundai's increased retention rate is shaped by its expanding model lineup, as well as the fact that perceptions of the brand’s quality and appeal have continued to improve during the past decade," said Raffi Festekjian, the director of automotive research at J.D. Power and Associates.

The 64 percent retention rate marks a 4 percent jump compared to 2010 and places Hyundai well above the industry average of 49 percent. Ford and Honda came in second place with 60 percent, and BMW and Kia rounded out the top five with 59 percent each.

The study also found that women and young adults are more likely to buy a different brand with their next purchase. Whether you are looking to get behind the wheel of the same make and model or if you're heading in a completely different direction, New Jersey State Auto Auction is the place to go. With a wide selection of used cars at affordable prices, there is something for everybody.