Used Hyundais in New Jersey could soon receive negative attention when more buyers learn the South Korean manufacturer has decided to leave the Japanese market.
The Hyundai brand has been growing in many of its markets, but Japan isn’t one of them, according to Automobile Magazine. Sales have been so slow in the country that the company has already begun informing its Japanese dealers of its intention to withdraw.
Hyundai entered Japan eight years ago and has sold only 15,095 vehicles since that time, according to Motor Trend. In 2008, Volkswagen sold nearly 62,000 cars – VW being the country’s best-selling brand of automobile.
Although its 46 Japanese dealers will soon cease much of their activity, Hyundai’s commercial vehicle operation will continue doing business, says the news source.
Brand image often has a lot to do with a buyer’s choice of car. Fortunately for used Hyundais in New Jersey, the company has experienced growth in nearly all of its other major markets, reports the publication. In the U.S., the manufacturer saw sales improve by 4 percent in October.