Car insurance is often one of the major costs of owning an automobile, but General Motors is hoping to change all that. According to CNN Money, the manufacturer is planning to provide a year's worth of insurance along with the purchase of one of its brand new vehicles.
The initiative, which expires on September 6, is currently limited to motorists in Washington and Oregon because GM has had trouble gaining traction in the two Pacific Northwest states. However, officials at the company say that there is the strong possibility that the program could make its way to other states across the country, if it is successful.
"We want to give residents of Oregon and Washington another reason to discover Chevrolet, Buick, GMC and Cadillac vehicles," the U.S. vice president of GM Marketing said in a statement.
The move could be a good one for the manufacturer as it looks to build on a positive year in terms of sales. According to CNN, its sales are up 11 percent over this period last year. Furthermore, there has been indicators that auto insurance rates have risen considerably in many states across the country.