Late night infomercials often tout that their products come with a money-back guarantee. Now General Motors is offering a similar 60-day guarantee, and the company admits that it may increase the supply of used cars in New Jersey and other states.

Buyers who are looking at Chevrolet, Buick, GMC or Cadillac vehicles now have the opportunity to return their purchases for up to two months and receive the full purchase price, notes Forbes. The campaign is designed to improve the perception of GM’s build quality, which has been seen as lacking compared to other manufacturer’s offerings.

“The parents went bankrupt, but the kids had nothing to do with it,” Lutz told the magazine of the new campaign, which avoids the stigma of government bailouts by not including the GM logo. “In the public eye, the brands are morally exonerated from the unfortunate moral event that befell their parents.”

The plan includes funding for a return rate of up to 3 percent of cars purchased, meaning that the company is willing to consider that several cars out of each one hundred sold could be returned, notes thetruthaboutcars.com. Although company officials estimate that fewer than 3 percent will actually be returned, they admit that it could increase the supply of used cars in New Jersey and nationwide.