Driving and music go hand-in-hand and in an effort to provide motorists with easier access to their favorite tunes, Ford and the Swedish music provider Spotify have teamed up to show how easy it is to stream music in the car. TechCrunch reports that although it is not an official partnership, it still is indicative of the way motorists listen to music.
The two companies showed that Ford drivers can use the car's innovative SYNC system to make use of Spotify. The technology makes it so that motorists can use their voice to activate music, make phone calls and in the case of the 2011 Fiesta, activate smartphone apps using the AppLink program.
The pair demonstrated how to use Spotify through the SYNC technology at the recent TechCrunch Hackathon. Although it is currently available in just one model, Ford is hoping that all their cars will have AppLink by 2012, the website reports.
The advent of the SYNC technology is not the only big plan that Ford has in the works. The manufacturer is also leading the charge in eco-friendly cars highlighted by an electric version of the popular Focus.