The latest data from Kelley Blue Book's quarterly "most considered" study has revealed that Ford is currently on the highest percentage of buyer's shopping lists when in the market for a new vehicle.

Kelley Blue Book runs a poll every quarter in which they ask new car buyers for a list of brands they're currently considering, with the title of "most considered" being highly coveted among automakers. Ford took first place by a wide margin, appearing on 29 percent of the lists. Chevrolet and Toyota were tied for second with 22 percent apiece.

Toyota dominated the list for many years, but the economic downturn coupled with the recall scandal meant that Ford usurped the top spot for the period between the fourth quarter of 2009 and the second quarter of 2010. The Japanese automaker regained the lead in the third quarter, but the most recent data shows that Ford was once again on top.

"Ford's revamped product offering, strong business strategy and clever marketing have helped to lead it back to a position of prominence in the minds of new-car shoppers," said Jack Nerad, executive market analyst for Kelley.

Drivers in the market for a Ford or any other vehicle may want to consider New Jersey State Auto Auction, which offers a wide range of cars for sale at well below their Kelley Blue Book value.