It’s a good day for Ford, as the company has posted second-quarter profits of $2.6 billion, surpassing Wall Street analysts’ expectations and increasing 13 percent year on year. Ford’s redesigned lineup of cars for sale was reportedly a factor in the large earnings.
The company attributed the rise in profits to vehicle sales, especially of popular models like the Fusion, F-150, Taurus and Fiesta. The company generated revenue of $31.3 billion in global sales during the second quarter.
Ford CEO Alan Mulally, the architect behind the company’s turnaround, said that 2010 has been a “terrific year,” but said he believes 2011 will be even better. When the company’s first and second quarter results are put together, it shows it was the best first half for Ford in more than a decade.
Ford’s new fleet includes some models that are priced a touch higher than their previous incarnations. In addition, Ford customers opted for features, like the voice-activation system Sync, that drove up the cost of the cars. Edmunds reported that customers spent $30,309 on average on Ford vehicles in June.
Car buyers who may not want to pay that much may want to search for some late-model used Fords on the pre-owned market. With models like the Explorer SUV and Focus compact slated to get a redesign later this year, there may be an influx of the 2010 models.