By all accounts, Ford's redesigned Fiesta subcompact has been a huge hit for the company, as the small car is already approaching 1 million units sold worldwide after just a few months on the market. Ford is also making a tidy profit on the vehicle as buyers are loading it up with extra features and packages, according to the company's data.

Now, Ford says that its next big launch, the Focus, will take many of its cues from the Fiesta.

Ford's launch of the Fiesta used social media to get the ball rolling long before the vehicle debuted. Using consumers that the company identified as "agents," Ford unveiled test designs to people who would begin to spread the message about the people and received key feedback before the car launched.

"One of the things we learned with the Fiesta Movement was that it allowed us to forecast initial demand," Jim Farley, Ford's VP of Global Marketing told the New York Times. "Our engineers started talking to agents, our marketing people talked to agents, and we made changes based on those conversations. The agents said the 5-door hatchback was going to be more popular than the sedan, so we were prepared."

The new Focus has already been unveiled at the Paris Auto Show and follows in the Fiesta's footsteps by offering hatchback and sedan styles in addition to a wagon option. It also comes with a slew of upgradeable features, similar exterior styling and a performance trim level dubbed the ST.

Drivers interested in Fiestas and Focuses might want to shop the used car market, as the popularity of the new vehicles have driven down the cost of previous iterations of the model.