As part of the launch of its redesigned Focus, Ford has announced that it will team up with the "Amazing Race" producers for an online reality show.

The show, named "Focus Rally: America," will follow six teams of two as they make their way across the continental U.S. Along the way, they'll compete in challenges that will also have an interactive component, encouraging fans and followers to get onboard as well. The winner receives $10,000 and 10 Focuses, which will be split among the competitors and randomly chosen fans of the show.

At the Paris Auto Show, Ford executives announced that the Focus marketing campaign would be similar to the successful "Fiesta Movement," which utilized social media to generate buzz for the company's Fiesta hatchback. The new show continues that trend by being streamed online at popular video site Hulu.

According to Matt VanDyke, Ford's U.S. vice president of marketing, the challenges will incorporate the technology available in the car.

"The technology available with the Focus will be demonstrated throughout the course of the rally," said VanDyke. "And fans will see Focus' technology used by the competitors in a very authentic way. Essentially, they will be riding along on a very entertaining virtual test drive of the vehicle. At the end of the day, we are hopeful they will put the new Focus on their shopping list."

Drivers interested in a Ford or any other vehicle can save money by shopping on the used car market rather than buying new.