A recent J.D. Power study may have found that Hyundai leads the way when it comes to brand loyalty, but by Kelley Blue Book's (KBB) estimates, that's not the case. The company found that Toyota customers were more loyal during the fourth quarter of 2011 than those of any other auto manufacturer.

The results are somewhat of a return to form for Toyota, as it marks the first time since the third quarter of 2003 that the company has found the top spot on KBB's list. Specifically, researchers found that Toyota's brand shopping loyalty was up to 50.6 percent, marking a 2.7 percent jump since the third quarter.

It was that jump toward the end of the year that caused the discrepancy between the two lists. While Hyundai dominated the first three quarters of the year, Toyota came on strong toward the end after shrugging off the effects of the earthquake and tsunami in Japan. Not only that, but its redesign of the Camry seems to have struck a chord with consumers.

"Traditional leaders like Toyota are leaving the problems in the past and looking toward bright futures, while new players such as Hyundai, Kia and Audi remain forces to be reckoned with in the American automotive industry," said Akshay Anand, market intelligence web analyst for kbb.com.

Whether you're looking to maintain your brand loyalty to Toyota, Hyundai or any other manufacturer, New Jersey State Auto Auction is the place to go. The dealer provides a wide variety of makes and models at affordable prices. Additionally, every car is Carfax certified so you know you're getting a good deal.