Russia-based auto manufacturer has made a name for itself as of late by turning heads, and the unveiling of its latest SUV certainly did just that. Autoblog reports that its newest car, the female-oriented Pombron Iron Diamond, is being marketed in a very unique way.

The first ad for the car features a a Playboy bunny, fresh off the pages of the September issue from Latvia, dancing around in front of the uniquely-designed car. The ad might seem to be appeal more to men than the supposed female target audience, but it certainly has made waves.

As for the car itself, Dartz explained Iron Diamond earlier this year. However, how it is specifically tailored to women remains to be seen.

"All we see the modern trends – more and more ladies like to drive big cars, and if so – of course they want to drive unique and exclusive," the company said, adding in poorly-translated English that the SUV only has three doors and is shorter than most models.

Motorists, be they male or female, looking to get behind the wheel of a used SUV should check out New Jersey Auto Auction, which offers plenty of makes and models at affordable prices.