Christopher Nolan's theatrical interpretation of Batman, from the origin story of Batman Begins to The Dark Knight, has captivated moviegoers for years. The next installment of the Dark Knight storyline, The Dark Knight Rises, is set to premiere across America on July 20, and in anticipation of the movie's undoubted box office success Chrysler hitched itself to the film's rising star.
The American automaker recently released a commercial for the Chrysler 300 entitled "Imported from Gotham City," according to a blog post by Chrysler marketing chief Olivier Francois. The 60-second spot features a time-lapse video of a crew disassembling a 2012 Chrysler 300S and reassembling it with custom parts to create a superhero-worthy sedan. The new parts include matte black wheels and stealth body panels, and an advanced infotainment system from which the driver can program and control the weapons built in behind the grille. Of course, the 300S features a jet engine with a large flame-throwing exhaust similar to that of the Batmobile.
The entire commercial is set to a score written for The Dark Knight Rises, giving the commercial an epic overtone that feels like the commercial could easily be a part of the movie itself. Don't expect to see Batman behind the wheel of the 300S on the silver screen, however. While Mr. Wayne is likely going to spend much of the film behind the wheel of the Batwing, you can look forward to Catwoman cruising around in a Lamborghini Aventador. A few clips of the exotic car have found their way into the previews.
While the Batwing, the Batmobile and weapon-laden the Gotham City 300S may be out of reach for regular drivers, they can still feel like superheroes by purchasing used cars from New Jersey Auto Auction. Every vehicle on the dealer's lot is CARFAX certified, so drivers know they'll be leaving the lot in a reliable ride.