Chevrolet has unveiled its new compact Colorado pickup truck ahead of its official debut at the Bangkok International Auto Show later this week, confirming that the model will be coming to the U.S. in the process.
The compact pickup truck, once a viable market segment, is all but dead in the U.S., as American buyers tend to prefer trucks that are large and in charge. However, after Ford announced that it will be making the Ranger for foreign markets only, Chevrolet appears primed to step into the vacuum and snatch up any consumers who still prefer the smaller trucks.
"There's a market for compact pickups in America," said Haykel Ammari, general manager of a Chevy dealership just outside Boston. "It may not be the biggest segment in the country, but there are drivers out there who need the versatility of a truck but don't need the fuel costs of a full-size model."
International demand for the models remains strong, which perhaps explains Chevrolet's decision to debut the truck in Thailand rather than the U.S. A version of the GMC Canyon based on the same platform of the Colorado is also rumored to be in the works, although it hasn't been confirmed yet for U.S. shores.
Drivers interested in a new or used Chevrolet Colorado may want to visit New Jersey State Auto Auction, where they can find a great deal on the truck and many other models.