Chevrolet recently partnered with Walt Disney Imagineers to create a brand new version of the classic Test Track ride at Epcot Center in Florida's Walt Disney World Resort. The design teams have been meeting for the past 18 months to develop an experience that not only details the automotive design process but does so with a futuristic influence that makes the ride exciting. There is even an interactive aspect of Test Track that allows guests to create their own designs, which may help Chevrolet engineers come up with the next big thing for the future of the company's image.
"At Chevrolet, the diversity of talent on our team allows us to consistently produce sophisticated, refined and detailed design – but we don't typically design through the eyes of a 12-year-old," said Jeff Mylenek, General Motors' design manager for Global Exhibit and Merchandising Design. "Working with Walt Disney Imagineering, we were inspired to see our brand story from a more youthful perspective and really opened up the parameters on how to approach this design challenge."
The new Test Track allows guests to create their own unique car, crossover or truck with advice from Chevrolet designers to guide them. The vehicle they come up with is then digitized and transformed into the virtual car that drivers guests through the ride. They will encounter concept vehicle displays, speed forms and the architectural elements of creating a new car before getting the chance to take their virtual car for a test drive.
While guests can take home photos of themselves with their concept cars, they won't be able to drive away in a custom ride. However, those looking to purchase vehicles may be able to find the ride of their dreams for an affordable price at New Jersey State Auto Auction. The dealer carries a wide variety of used makes and models.