Category Archives: Chevrolet

Chevy announces Super Bowl plans

After General Motor's government bailout, the company toned down the big spending, which included a two-year hiatus from the biggest advertising day of the year: the Super Bowl. Previously one of the game's largest advertisers, the company recently announced that it will be back in a big way this year, with six all-new commercials showcasing a range of products.

"There’s no other place you can get 95 million people all at once," Chevrolet advertising director Kevin Mayer told the Detroit Free Press. "We’re really trying to reinstill that pride of putting a Chevy in your driveway, make you feel like there’s a brand that’s got some things going on."

Two of the major Chevy plans involve integration with popular culture. Chevy has again partnered with the Transformers film franchise, and one of the new ads starts off as a typical car commercial before a Chevy Camaro transforms into one of the giant robots.

While not an ad per se, GM has also announced that the episode of "Glee" following the big game will incorporate several of the company's products.

Drivers who watch the Super Bowl and feel suddenly compelled to buy a Chevy might want to head down to New Jersey State Auto Auction, which offers drivers a wide selection of GM and non-GM models at affordable prices. 

Bret Michaels, Bill Goldberg, auction used cars for charity

Rocker Bret Michaels and former pro wrestler Bill Goldberg have gone head-to-head before on shows like "Celebrity Apprentice." But at a recent Arizona car auction, the two celebrities had pride on the line as they each auctioned off two classic used cars.

The money from the auction went to the American Diabetes Association and the Juvenile Diabetes Research Foundation, so each wanted to see their cars go as high as possible.

Goldberg's customized 1968 Dodge Dart, complete with a 713 horsepower Hemi V8 engine, ended up selling for a whopping $92,500. Yet Michaels was able to best Goldberg, as his 1969 Chevrolet Camaro SS, couple with a signed guitar and lifetime backstage pass wound up fetching $200,000.

Bruce Steinberg, the owner of the collision center that rebuilt the car, told the Mason City Globe Gazette that he didn't believe the car would sell for that much.

"Surprised isn't even the word, more like shocked and overwhelmed," he told the news source. "We had an idea in our head how much it would go for, but not that."

Later, the two friends took to the stage in order to pump the crowd up for the big-ticket item, a brand-new 2012 Ford Mustang Boss Lacuna Seca, which eventually sold for $450,000. 

Chevy unveils new Sonic

Compact cars are all the rage in a more economically-conscious auto market, and models like the Ford Fiesta and Honda Fit have sold well for their respective companies. But GM's small car offering, the Aveo, was often left in the dust, prompting the automaker to give the car a makeover.

GM debuted that makeover at the recent North American International Auto Show in Detroit, showing off the new Chevy Sonic, an updated, hipper version of the Aveo that looks set to go up against Ford's Fiesta for the title of coolest small car when it debuts in the 2012 model year.

The Sonic debuted in a bright orange, attention-grabbing paint scheme, and GM execs were quick to point out that the backseat has more room than the Fiesta. The new Sonic packs some punch under the hood, with drivers able to choose between the base 1.8-liter four-cylinder or the turbocharged 1.4-liter variant.

All signs pointed to the Sonic being a bigger part of GM's plans as well. The company showed off a concept version of the car called the Z-Spec, a tuner car with outfitted with funky rims and a racing stripe. The company will also be using the Sonic's platform to build the new luxury Buick Verano. 

Volt, Explorer, named Car and Truck of the Year

The North American International Auto Show will see the debut of a number of new cars, but all eyes were on the awards podium as two of the most important honors of the year were announced.

The North American Car and Truck of the Year Awards are significant bragging points for automakers, as the results are tabulated by the votes of 50 automotive journalists from a number of publications, rather than one source. The finalists have been known for awhile, with the Chevy Volt, its electric nemesis the Nissan Leaf and the Hyundai Sonata competing for the title. In the end, the much-hyped Chevy Volt was the winner, a significant victory for the once-beleaguered General Motors.

Meanwhile, another domestic automaker took home Truck of the Year when the Ford Explorer beat out Chrysler's Dodge Durango and Jeep Grand Cherokee for the honor.

While the Explorer is a somewhat traditional pick for the automotive press, the Volt and Leaf were two unconventional choices to say the least. Not only were the models the first electric vehicles to be given the honor, but the Volt and Leaf have a tiny number of sales compared to more established vehicles. The Associated Press reported that the Volt had moved just 350 units in December, while the Leaf sold only 10 models – though the numbers are expected to rise as the cars are rolled out nationwide. 

OnStar coming to non-GM vehicles

Drivers who are sticking with their used vehicles rather than upgrading to one of the many new cars for sale might feel left out of the latest technological upgrades, like OnStar. The popular safety product has proven to be a major selling point for General Motors vehicles, but drivers who had outdated or non-GM cars have been unable to utilize the service.

That's about to change, as GM has announced plans to offer a standalone retail OnStar product in 2011 – for a price. Through an exclusive partnership with Best Buy, the company will offer a $299 OnStar mirror, designed to replace driver's current rear-view mirror and allow the driver to control the system.

In addition to the money for the mirror, drivers will also have to pay an installation fee ($75 to $100), although there may be a self-install option. Finally, activating the service requires a subscription, with plans starting at $18.95 per month.

"For years, thousands of drivers have asked us to get OnStar in vehicles that didn't feature it as standard," said OnStar President Chris Preuss. "It represents a quantum leap forward in our plans to grow our business and provide a strong new revenue base for GM and OnStar from which we can further develop our core offerings in the factory-equipped market."

Civic struggles in new crash test

After many vehicles posted consisted four- or five-star ratings under safety tests issued by the National Highway Traffic Safety Administration (NHTSA), the agency revised its tests to become much more stringent, resulting in a drop-off for a number of popular vehicles.

The group is slowly making their way through batches of vehicles, and the latest tests exposed the safety flaws in one top-selling model: the Honda Civic. The Civic scored a two out of five in the side crash test and went home with an overall score of 3, a significant difference from the car's once 5-star reputation.

Honda is no slouch when it comes to safety, as the company's Accord has been the only model thus far to crack the new tests, earning a five in the rollover, side crash and frontal crash tests for a perfect score. Most cars receive a three- or four-star overall rating.

The other cars tested were the Nissan Sentra, Chevy Equinox and GMC Terrain. The Terrain and Equinox received five stars in side crashes and fours in the other two categories. The Sentra got a four in the rollover, but could only manage threes in the front and side crash tests.

Drivers should consider safety ratings when shopping for new or used vehicles.

Volt delivered to first customer

The Chevrolet Volt has reached its first official customer – a retired airline pilot from New Jersey.

Jeffrey Kaffee of Parsippany, N.J. returned home from vacation early to pick up his Chevy Volt at his local dealership. The Parsippany Daily Record reports that Kaffee paid about $42,000 for the vehicle before the $7,500 federal tax credit.

Kaffee has a history with green vehicles, as he traded a used Toyota Prius to help lower the cost of the purchase.

Chevrolet announced that Kaffee is the first of nearly 360 customers who will receive their Volt this week. The first areas to receive the new vehicles are California, Texas, Washington D.C. and New York City. The cars are being delivered from a manufacturing plant in Detroit.

The Volt recently took home the Car of the Year awards from two major publications – Motor Trend and Automobile magazine. The series hybrid can travel for 35 miles on electricity only before switching to gas mode.

The main rival to the Volt, Nissan's Leaf, appears to have beaten GM out of the starting gate. The company announced last week that it had delivered the first Leaf to a customer in California.

Drivers who want to make the switch to a greener vehicle should consider selling or trading their current car. They may also want to wait until the models hit the used car market.
 

Great two-car combos for families

For many families, one vehicle is simply not enough to handle all of the tasks that the various members will need a car for. That's why many families choose to purchase multiple vehicles, so as to ease the load on the family car.

When a family hits the dealership, they'll have a wide variety of cars for sale to choose from. One thing that buyers want to keep in mind is the concept of pairing their vehicles to accomplish different tasks. If there's already a minivan in the garage, an SUV or crossover might be a bit redundant. Conversely, if dad already has a Ford Mustang, mom won't likely be looking at a Chevrolet Camaro.

MSN Autos recently gave some suggestions for families looking for two vehicles that compliment each other nicely. Most follow the "small car-big car" formula, which should allow drivers the flexibility to haul cargo and kids while also maintaining an everyday vehicle for less-intense tasks.

In terms of an affordable pairing, the news source recommends the Scion tC from Toyota paired with the Kia Sportage from Hyundai. When bought new, these two vehicles retail in the $18,000 range, but those shopping the used car market can likely get the pair for under $30,000 – the price of many upscale vehicles.

The Sportage serves as a great family hauler, with plenty of room for seating and cargo. Meanwhile, the tC is an affordable option for drivers who don't want to sacrifice performance, packing 180 horsepower under a sleek coupe-inspired frame.

Another pairing is titled "The Odd Couple" by the news source. The Mini Cooper from BMW is an extremely fuel-efficient and fun city vehicle that can produce some serious horsepower with the right performance package, but drivers may worry about their ability to handle more than two people. By opting for a Chevrolet Suburban, those fears will be out the window. With seating for up to 9, the Suburban is more than three times the size of a Mini Cooper, according to the news source. An odd couple, indeed.

What about for families that are trying to go green? Purchasing a big family vehicle may seem contradictory to that philosophy, but recent offerings like the Ford Escape Hybrid and the Toyota Highlander Hybrid are smart alternatives to the gas-consuming models of yesteryear. Additionally, purchasing one of these vehicles will allow the family to use a compact electric car, like the new Chevrolet Volt or Nissan Leaf, without worry. Families won't have to stress about battery range if they use the SUV for road trips and the EV as a secondary car for shorter excurisions.

Another thing that families should keep in mind is that it will be significantly easier to purchase two vehicles if they shop used auto dealers. It might be more efficient for a family to purchase two cheap used vehicles rather than an expensive new one.
 

Chevy to rebrand Aveo as “Sonic”

Chevrolet has announced that its Aveo subcompact will be renamed as the Sonic, after confusion about how to pronounce the small car's unorthodox name.

Although General Motors refers to the 2012 Sonic as a "new car," there has been no indication that next year's model will get anything more than a minor styling facelift to accompany the new name.

"The Sonic represents a new beginning for Chevrolet in the small car segment and so we felt it was time to give it a new name," said Chris Perry, vice president, Chevrolet U.S. Marketing. "The new car is roomy, stylish and fun to drive, and Sonic is a youthful, energetic name that helps convey what this vehicle is about."

The Wall Street Journal reports that the Aveo lagged far behind its subcompact competitors like the Honda Fit, Toyota Yaris and Hyundai Accent in 2009, which all broke 60,000 in total sales for the year. Meanwhile, the Aveo couldn't achieve 40,000. However, statistics from Autodata obtained by USA Today reveal that the Aveo's sales are up 40 percent this year, enough to push it past the Yaris.

Those who don't care what their car is called might be able to find a used Chevrolet Aveo for a discount once the Sonic is introduced. 

Automakers betting on electric future

While Chevrolet and Nissan will be first out of the gate with their new Volt and Leaf electric vehicles (EV), drivers shouldn't expect the electric segment to remain a two-horse race for very long. In fact, nearly every major automaker has unveiled plans for a fully-electric or plug-in hybrid by the end of 2012.

Yet it remains to be seen if the American public will be waiting with open arms. A recent survey by Kelley Blue Book revealed that only 7 percent of Americans would consider purchasing an EV, citing issues like range, availability of charging stations, and price.

Several automakers have recently made a move to work on the price of the electric battery packs that every EV must contain. Current technology means that the packs cost $700-$800 per kilowatt hour. But a breakthrough by electric automaker Tesla in adapting lithium-ion laptop batteries for use in vehicles means that the price could soon be reduced to $200 per kilowatt hour.

With the battery packs one of the costliest additions that cause electric vehicles' prices to skyrocket, that's good news for green drivers. However, those who want to truly save on a car may want to wait until some of the models hit the used car market, where they'll likely be available at a discount.