Car Color Preferences Are Divided By Gender, Study Shows

There are a lot of factors that go into shopping for a used car, and sometimes the most important aspects are on the outside. Although drivers want to find a vehicle that offers dependability and excellent fuel economy, it is just as important to select a car that is comfortable and fits an individual's personality. Much of that comes down to color, which makes the exterior paint a significant consideration. 

A recent year-long study from iSeeCars.com looked at the color preferences of men and women. The website found that women were more likely to be interested in practical, neutral tones, such as silver, brown, gold or beige. Many of these hues are popular for minivans or SUVs, which could reflect the women's desire to find a family friendly option.

Conversely, men were drawn to bolder tones like red, orange, black, white and green. These colors are commonly associated with sporty vehicles, which may demonstrate that men are looking to find fun automobiles. 

"It's one thing to say you like a color car and another to actually move forward in the used car shopping process to contact the seller about that color car," said Phony Ly, CEO of iSeeCars.com. "… These study results could suggest that women are more practical in their choices. For the most part, they may just want to buy a reasonably priced car that safely drives them around. On the other hand, for men, perhaps they may be a bit more idealistic about cars, preferring something that has speed and is fun to drive." 

Searching for a used car involves more than just looking at the paint color. Drivers who want to browse through a selection of high-quality options can head to NJ State Auto Auction. The lot is filled with CARFAX-certified cars, trucks and vans, any of which could be a viable option for buyers.