Automakers typically reserve the showing off of their vehicles for official auto shows, but Cadillac is so confident in the new entertainment system for its models that it's bringing them to a film festival.

Cadillac has announced that it will be onhand at the Vali Film Festival in Colorado with three of its vehicles: the SRX Crossover, CTS Sport Wagon and Escalade Platinum. What's an automaker doing at a film festival? The company is showing off the new in-car entertainment systems. These cars are outfitted with a 10-speaker Bose system providing digital surround sound and four screens. Essentially, attendees will have a chance to watch some of the films expected to be on hand at the festival from the comfort of one of the vehicle's backseats.

"The passenger entertainment systems in our Cadillacs truly bring the movie experience into the vehicle," said Don Butler, vice president of Cadillac marketing. "We thought the Vail Film Festival provided a great opportunity to showcase our latest technology and also give attendees another way to enjoy these fine films."

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