Summer is just around the corner and it could be the perfect time of the year for people to revamp their car’s look. A California-based company has recently launched a new line of pigment specially made for Cadillacs.

JDSU, which provides color solutions for a wide range of industries including the automotive sector, has launched the “From a Different View” campaign to highlight the role of colors in brand differentiation and personal style.

Designers from Cadillac said colors impact the car-buying process as customers want colors to match their personality. Cadillac uses JDSU’s pigments, which add depth to cars by changing color when viewed from different angles.

“We have been collaborating with JDSU for nine years and in that time have created six special car colors for our Cadillac vehicles,” Chris Webb, senior creative designer at Cadillac, said in a news release. Cadillac owners have options to repaint their cars with JDSU’s chrome, tuscan bronze and thunder gray colors.

Scientists have long examined the psychology of colors. Numerous studies have pointed out the meanings each color evokes, and advertising companies have used them to come up with catchy color themes for their campaigns. So for car owners who want to change their personal branding, a new car color can usher in the change.