Reports say that BMW will be bringing its 400 horsepower hybrid car, the Z10 ED – which was originally planned as only a concept – to market.

According to Autocar.co.uk, the company decided to remove the car from concept status to production after plans to produce a V10-powered rival to the Audi R8 were scrapped. Instead, the company decided to go the environmentally-friendly approach.

“The idea is to bring all the very latest technology together in a way that will allow a high level of performance without overburdening the environment in a way that the current crop of supercars do,” an insider told the website. “There is no reason why they need to be mutually exclusive when you consider the sort of technology that exists today. It is just a matter of applying it correctly.”

The two-seater is expected to sell for about $105,000.

At this year’s North American Auto show, BWM unveiled two hybrid concepts which included the X6 which can run on gas, electric, or a combination of the two.

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