With a constant flow of new technology emerging on the market, it can be challenging to keep up with everything, especially when it comes to automotive advancements. That is why BMW will soon be offering a new service to help drivers get a better grasp on their options. The program, known as "BMW Genius Everywhere," is modeled after the Genius Bar featured in Apple stores where customers can go to learn how to use their iPhones, iPads and other devices. According to Advertisement Age, the BMW Geniuses will even use iPads to help showcase the technology and features of the German automaker's lineup.

BMW first launched the program in the U.K., and upon seeing successful results, made plans to expand the service to Europe and the U.S. by early 2014. BMW Geniuses will not be responsible for selling cars or convincing shoppers to buy, according to AutoBlog. They will simply be on hand to help customers learn more about features and options that come with the various BMW cars and SUVs.

The BMW Genius Everywhere is expected to launch around the same time as the automaker debuts the hotly anticipated electric i3, Cars.com reports.

The German automaker is not the first brand to offer such services, as Cadillac and Lexus have similar programs, and Ford helps customers learn more about its products with the help of the MyFord Touch systems.

Car shoppers may be able to utilize these services to learn more about companies and the latest technologies, even if they are planning to buy used cars. Once they have conducted their research and are ready to begin test driving models, they can head to NJ State Auto Auction to check out the wide selection of makes and models.