When it comes to carmakers, image is everything and according to Kelley Blue Book, some automakers have maintained that image better than others with the coolest being BMW.

With its Brand Image Awards, Kelley Blue Book honors the car companies that have captured the enthusiasm and attention of the public. With the awards, BWM took home the most honors, including Coolest Brand, Best Performance Brand and Best Exterior Design Brand – Luxury.

Rick Wainschel, senior vice president of marketing and analytics for Kelley Blue Book and kbb.com, said that carmakers know that their imagine means a lot to people looking to buy new and used cars. The companies that won the awards did this the best.

“The winners of the annual Kelley Blue Book Brand Image Awards showcase the strengths of various automotive brands in the minds of consumers, providing great insight for all auto manufacturers, marketers and agencies on what is clearly resonating with the car-buying public today,” he said.

Also taking home awards were Cadillac, Ford, Mercedes-Benz, Nissan and Toyota.

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