The Super Bowl is over, and the Green Bay Packers are world champions. But who won the real battle – the one for consumers' attention?
According to Hulu AdZone, which allows viewers to watch and rate all of the commercials shown during the big game this year, the auto industry came out on top with a few well-crafted TV spots. The highest-rated commercial on the site, with 95 percent of the voters giving it a "thumbs up," was Volkswagen's "Star Wars" ad, featuring a miniature Darth Vader attempting to use the force on various household objects. Volkswagen's other spot, which announced a new version of the Beetle through the use of an animated insect, garnered third place.
Another commercial that had everybody talking was Chrysler teaming up with Eminem for the new Chrysler 200. This ad struck a serious tone, highlighting the troubles of Detroit over a two-minute-long montage while offering up the 200 as a source of inspiration that the city could be proud of. It placed in the top ten according to Hulu, garnering a 78 percent rating.
Still, not every manufacturer hit a home run. The bottom ten saw two ads from Hyundai, one from Cadillac, and another from Mini Cooper. All four of these ads couldn't crack a 40 percent approval rating on the site.