When it comes to purchasing a vehicle, some people consider looks while others focus on features. However, it seems that, for many drivers, fuel economy is growing more important, and individuals are willing to shell out more money than they once were in an effort to avoid the pump.

The Detroit Free Press reports a new survey from market research firm Penn Schoen Berland suggests more Americans are not only willing to give up valuable time for the sake of fuel efficiency, but also their money. The study was backed by Ford as it pushes its eco-friendly vehicles.

In the survey, 25 percent of respondents said they would buy a car with hybrid technology if they had $1,000 in discretionary income. Additionally, the same amount of people answered in favor of energy efficient appliances and incorporating solar panels into their lives.

"As American consumers continue to get greener, Ford is rapidly introducing more fuel-saving technologies to expand the power of choice for leading fuel economy across our lineup," Raj Nair, Ford's head of global product development, said in a statement, according to the news provider. "The new Fusion with Auto Start-Stop technology is an affordable way for consumers to enjoy some hybrid benefits including improved urban fuel economy and cleaner air."

According to the Washington Post, the average passenger vehicle should be at 54.5 miles per gallon by 2025, thanks to new fuel economy standards. Those who are looking to trade down their gas guzzler in favor of a smaller, more fuel-efficient sedan may want to consider heading to a New Jersey State Auto to find an option that best fits their gas needs.