The title for best-selling car in the country is hotly contested in the auto industry, but the last few years have been dominated by the Toyota Camry.
However, according to recent May sales figures, Toyota’s fellow Japanese auto giant Honda is gaining ground in the rivalry. Honda sold 124,967 Accords in May, falling just shy of Camry’s 125,804, according to the Wall Street Journal.
Toyota has faced criticism amid a wave of recalls because of unintended acceleration, and recent Toyota Camrys were included in the recall. This damage to the company’s safety-first reputation may be leading some to choose Honda, although Toyota is offering better financing packages in an attempt to woo customers back.
Despite the rivalry, some say that the two Japanese companies respect each other greatly and adhere to an honor code, according to the news source. Honda could introduce special offers on Accord to surpass Camry, but it would be seen as unfairly attacking the competition in a time of trouble.
The last time Accord won the battle was in 2001, when it sold 414,000 cars. With the influx of brands and models, its unlikely a car will ever post sales figures like that again. Many of these cars are still on the road, and savvy consumers can get deals by buying a used Honda.