The Super Bowl has come and gone, and at the end of the day, the real winners of the big event are car shoppers. With so many high-profile commercials filling the ad space during the game, there was plenty of opportunities to get acquainted with some of the coolest rides in the U.S. 

AutoTrader.com tracked interest in certain makes and models throughout the game, following which brands made the biggest impact on the general public. Luxury brands like Maserati made a splash, as searches for the Ghibli model jumped more than 2,000 percent. Similarly, Jaguar experienced a 1,460 percent increase in searches following its high-profile ad, which featured three prominent English actors. 

Other vehicles, including the Audi A3, Toyota Highlander and Ford Fusion, also saw an increase in interest due to memorable commercials. According to AutoTrader, Kia came out near the top, as the brand has a whole had interest grow 150 percent in the hour after its first commercial. 

"It's not easy to achieve these kinds of large shifts in search activity at the brand level, so it's clear that these ads were doing something right," said John Kovac, the vice president of marketing at AutoTrader. "The Kia ad in particular was a great example of leveraging smart creative to shift brand perception in a very relevant, intentional way, and it definitely resonated with car shoppers." 

Commercials may be a good way to bring attention to certain brands, but ultimately, the decision about which vehicle to purchase will come down to several different factors. Although the Super Bowl ads didn't spend a lot of time delving into important qualities such as fuel efficiency, auto repair statistics and other factors, you can learn more about these aspects at NJ State Auto Auction. The lot has hundreds of Carfax-certified cars, trucks and vans that can fit in a variety of budgets.